In most sales operations, someone is a human integration layer: exporting a lead list, retyping a phone number, forwarding a screenshot into a group chat.
That labour is invisible on a dashboard and extremely visible to a buyer waiting for a reply.
Automate the connective tissue, not the conversation
Attribution, routing, scoring, sequencing and reporting should be mechanical. Judgement, objection handling and the actual conversation should not be.
Every automated step in our systems carries a named human check. Nothing reaches a buyer pretending to be a person.