05Brand · Narrative · Print
A Story the Sales Floor Could Carry
A community with strong architecture and no shared language for describing it.
The problem
Every agent told a different story. The brochure and the site contradicted each other.
The insight
A brochure is not a summary. It is the backbone that every other asset is derived from.
The system
- Naming, tagline and message hierarchy authored from research insight
- Up to three design directions, then a single governed system
- A rollout plan by channel: social, content, video, podcast, print
The execution
- Custom brochure designed for print and digital
- Derived EDM, digital ad and social asset kit
- Sales narrative and objection library for the floor